COMMUNICATION & EVENTS MANAGER 

Job Profile

The Communications & Events Manager plans, directs, and coordinates the marketing and communications efforts of Portland Downtown in accordance with the Strategic Plan set forth by the Board of Directors. The Communications & Events Manager is responsible for developing and implementing a comprehensive marketing plan that enhances the visibility of the organization and its wide array of programs, services, and events. The position reports directly to the Executive Director.

Responsibilities / Job Duties

  • Website Management: Maintain and frequently update the organization’s website, portlandmaine.com. Ensure the online business directory and events calendar are accurate and up to date. Refresh all pages periodically to vibrantly showcase Portland Downtown’s work and accomplishments. Monitor and evaluate website performance through Google Analytics.
  • Digital Communications: Write and design timely and engaging e-blasts and e-newsletters. Maintain segmented email lists to ensure the right audience gets the right message at the right time. Track and evaluate open and click-through rates. Grow email lists through community events, professional networking, and special promotions.
  • Social Media Management: Manage Portland Downtown’s social media channels, including Facebook, Instagram, and other platforms. Generate, edit, publish, and share compelling content daily (i.e., original text, photos, videos, and news). Respond promptly to followers’ questions and comments. Collaborate with community partners, sponsors, and businesses to cross-promote special events, promotions, and opportunities.
  • In-House Design: Write and design print & digital collateral, including Annual Reports, sponsorship guides, flyers, posters, invitations, and mailers. Hire and oversee designers, photographers, and videographers for special projects. Maintain a digital library of photos & videos for use in promotions. 
  • Volunteer Management: Recruit, train, and support volunteers (including interns, when applicable) throughout the year. Assign volunteer projects based on skills, interests, and availability. 
  • Event Management and Support: Provide support to staff and contractors (when applicable) for Portland Downtown’s flagship events: Monument Square Tree Lighting & TreeCam, and 207 Day. Manage logistics for Portland Downtown’s ancillary events, including Downtown Worker Appreciation Day, Valentine Love Notes, and the Holiday Window Display Contest. Promote all events through print, online, and social channels. Work with the Executive Director to secure event sponsorships and continually steward supporters.
  • Budgeting & Media Buys: Work with the Executive Director to develop an annual marketing budget. Experiment with new and creative advertising opportunities, and make recommendations based on the results.
  • Brand Identity: Work with staff and board to ensure Portland Downtown’s “voice” is professional and positive. Ensure all outbound communications maintain a consistent “look and feel.” Periodically review brand attributes and mission, vision, and values statements.
  • Committee Meetings: Serve as staff lead on the Events Committee. Participate in the Downtown Business Committee. Attend other committee meetings as needed.
  • Contractor Oversight: Serve as staff lead on any marketing and/or events contractors, such as event photographers, special events coordinators, event musicians, etc.
  • Ambassador Engagement: Work with Portland Downtown’s new Ambassador program by engaging with projects, highlighting efforts, coordinating outreach, and other activities as needed. 

Education / Experience

  • Bachelor’s degree or equivalent combination of education and work required.
  • 2-3 years of experience in marketing management required.
  • Advanced verbal and written communication skills required.
  • Proficiency in Microsoft Office/GSuite, Adobe Products, Canva, and WordPress required.
  • Experience managing social media and email marketing platforms required (Facebook, Instagram, Constant Contact, or MailChimp).
  • Organizational and time management skills required, as well as the ability to multitask and shift priorities on short notice.
  • Proven interpersonal skills working in a team environment.
  • Ability to interact with a wide variety of stakeholders, including business & property owners and board members.

Physical Requirements

This position requires time within and outside the office. Physical requirements include standing, sitting, bending, and lifting up to 20 pounds. Approximately 75% of the time is spent using a computer. Tools or equipment used to perform the position include: personal computer, printer/copier, telephone, computer software, and other relevant equipment.

Flexibility

Portland Downtown’s work is place-based. Remote work opportunities become available after the end of the six-month probationary period.

Salary & Benefits

$55,000-60,000 health, dental, short and long-term disability, and a 5% retirement match and 21 days of annual paid time off (after probation). 

About Portland Downtown

Portland Downtown is a nonprofit 501c4 Downtown Improvement District (DID). Its mission is to stimulate a thriving, vibrant, and sustainable downtown community. The organization is funded through a tax assessment paid by property owners within the downtown district. For more information about Portland Downtown’s programs, services, and events, visit portlandmaine.com.

Application Details

Please submit a resume, cover letter, and detailed example(s) of your previous work that demonstrate how you’re a great fit for this position to: jobs@portlandmaine.com