2022 Merry Madness Business Registration

It’s the moment you’ve been waiting for:

Time to sign your business up for 2022 Merry Madness!


What is Merry Madness in 2022?

Portland Downtown’s signature holiday shopping event Merry Madness is back — & with a very merry twist! Hundreds of shoppers will again flood downtown for the triumphant return of the classic Merry Madness shopping crawl — an evening packed with late-night shopping, libations, & discounts at participating businesses. 

Adding to the fun: Portland Downtown will for its third season bring back the beloved Merry Madness Passport — a pandemic shift program offering thousands of downtown shoppers deals at participating businesses.


How can my business participate? 

There are two ways for your business to get in on all of the Merry Madness holly & jolly this season: 


A collection of exclusive discounts available to 1,000+ Merry Madness Passport shoppers. Offers valid from 4 p.m. Thursday, December 8th – Close of Business Saturday, December 31st.


  • FREE & exclusive to downtown businesses.*
  • Register before Saturday, October 1, 2022.
  • Offers must be 25 words or less.

*Click here for a map of the downtown district


A kick-off party for the 2022 Merry Madness Passport shopping season, 1,000+ guests attend an in-person event at the U.S. Custom House on Thursday, December 8, 2022. From there, shoppers pile into the streets of downtown, Passports in hand, ready to shop ’til they drop.

In keeping with pre-pandemic Merry Madness tradition, interested retailers may elect to stay open late — until 10 p.m — & offer Merry Madness shoppers treats & tastings as they peruse their shops.  Merry Madness Passport businesses are encouraged to join the shopping crawl, as well. Participating retailers will not only appear in the 2022 Merry Madness Passport, but will also be listed in the evening’s handout, provided to the more than 1,000 shoppers in attendance on Thursday, December 8th. In offering treats, tastings, & extended late-night shopping hours, such businesses will no doubt be the most desirable stops of the evening. 


  • FREE & exclusive to downtown businesses.
  • Must be registered for the 2022 Merry Madness Passport. Register before Saturday, October 1, 2022. 
  • Must:
    • Stay open until 10 p.m. on Thursday, Dec. 8th, 2022
    • Offer a tasting and/or treat (available to 2022 Merry Madness glass holders ONLY).

*Click here for a map of the downtown district



Need some inspiration? Sample Merry Madness Passport offers:

  • Free Maine maple syrup with purchase of $50 or more. In-store or online.
  • Complimentary bottle of wine for your private party of six or less. Must call ahead to book.
  • Buy one specialty cocktail, get one $5.
  • 22% off your online order with promo code MERRY22.
  • Free temporary tattoo – just show us your Passport! No purchase necessary.
  • Complimentary gift wrapping for any in-store purchase.
  • Happy Hour drink pricing every Thursday in December with purchase of an entree.
  • Free shipping for any online order with promo code MMADNESS.